In this article, you’ll learn what you need to know about law firm content marketing: what advantages it provides, what makes legal content marketing special, and the various strategies you can employ to make sure your content converts.

Every day, firms and attorneys are battling it out for clients. With all that noise, how can you reach your target audience and get attention for your firm?

In this article, you’ll learn the law firm marketing strategies that can take your practice to the next level.

There are two major forms of paid advertising you’re likely to encounter in the digital marketing space: Google ads and Facebook ads. Since these two platforms are responsible for a majority of the ads served online, they both offer a great chance for you to get noticed by potential leads.

By the end of the article, you should understand how ads can do more than just bring awareness to your firm or practice. They can help you find the clients you’re best suited to help.

Is your law firm finding it difficult to generate more leads from your website? Are you having a tough time getting your brand out in front of your target market?

Facebook ads can be one of the most constructive marketing techniques for law firms, but they take time, knowledge, and effort to be able to pull off.

While 86% of law firms say they have a website, only 30% said they have a blog. Are you part of the 56% of law firms that have a website without a blog? Not sure where to start?

Don't worry, I’ve got you covered. We'll start with the basics of law firm SEO best practices and then show you how your blog can help you attract your next clients.

Absolutely! The fact is, lawyers who have a blog are outpacing those who don’t.

They reach more people and convert more prospects to clients than non-blogging attorneys. Lawyers can leverage well-written legal content to showcase their legal expertise, establish trust and credibility, and connect to a qualified audience.

When deciding on a digital marketing strategy for your law firm, digital marketing professionals will often suggest one of two approaches: SEO vs. PPC. So, how do you know which is better? Individual merits of SEO and PPC are often debated among marketers trying to push one strategy above the other, but choosing between the two isn’t your only option.

Google AdWords is the world’s most prominent platform for pay-per-click (PPC) advertising.

There are many compelling reasons to consider a PPC campaign. People who click on ads are more likely to hire you. Online ads are also effective in spreading brand awareness and generating leads for your law firm.

In this article, you’ll learn everything you need to know about using TikTok to promote your legal services: what TikTok’s current user base looks like, how you can expand your outreach on the platform, how much ads cost, and more.

Do you want to drive more quality traffic to your law firm’s website and through its doors? A majority of people searching law services on Google use the “results near me” option, and it’s estimated that on average, 50% of those people contact top results within a day of their search. If you expect your law firm to rank #1 in your geographic area, it’s time to optimize and leverage your Google My Business page.

Law firms that want to bring on more clients must increase their prominence on the web. The best way to do this is to have a website that is optimized for search engines. A well-optimized law firm website will rank higher in search engine results, leading to more traffic and more opportunities to turn visitors into clients.